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Admission and Gate Promotions

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Prices for Summerfest will depend on your age and when you're looking to go. Here's the general admission information, but keep reading to find out how you can get in for free!

General Admission
Valid any time - $17
Tuesday - Friday, prior to 4 p.m. - $10
Seniors (60 and older) - $5
Children (10 and under) - $5
Infants (2 and under) - Free
3-Day Pass - $39 - Save $12 off General Admission Price

A ticket to a Marcus Amphitheater concert during Summerfest includes admission to the festival.

This year, Summerfest comes jam packed with numerous ways to get in for a discounted fee or for free! There's a way for you to save no matter which day you're attending! Here's this year's line up of ways to cash in on your Summerfest experience:

Wednesday, June 26 from 12 p.m. to 3 p.m.
Johnson Controls Stomp Out Hunger Day with Fox 6

Donate three non-perishable food items and receive one free admission ticket! Donations benefit the Hunger Task Force.

Thursday, June 27 from 12 p.m. to 3 p.m.
Milwaukee Journal Sentinel "Show Your Smile" Day

Patrons must present the MIlwaukee Journal Sentinel coupon to receive on free weekday admission ticket with the purchase of a weekday admission ticket. The coupon will be available in the Sunday, June 23 edition of the Milwaukee Journal Sentinel.

Thursday, June 27 from 12 p.m. to 4 p.m.
Direct Supply Senior Fest Day with Me-TV

All Summerfest attendees ages 60 and over will receive free admission when they check in at any gate. Seniors will also receive an offer worth $2 off of a food or beverage purchase over $10. Supported by the Milwaukee Department of Aging.

Friday, June 28 from 12 p.m. to 3 p.m.
Klement's Sausage Day

Provide a Klement's product label (8 oz or larger) and a non-perishable food item to receive one free admission ticket. Offer available for the first 1,500 to present the required items. From 12 p.m. to 2 p.m., patrons can buy a $1 brat (one per person). Proceeds will benefit Children's Hospital of Wisconsin and the Summerfest Foundation.

Friday, June 28 starting at 5 p.m. until supplies last
U.S. Cellular/Summerfest Bandana

Starting at 5 p.m., 5,000 patrons will receive one free U.S. Cellular/Summerfest Bandana.

Saturday, June 29 from 12 p.m. to 3 p.m. or while supplies last
Goodwill Day

Donate to a Goodwill Store and Donation Center between June 1 and June 29, 2013 and bring the receipt for one free admission ticket. One receipt will be accepted per person. Summerfest warns you to arrive early for this one - it's very popular and only the first 1,500 people to participate will receive the special offer.

Sunday, June 30 from 12 p.m. to 3 p.m.
Kohl's Family Day 

Donate three non-perishable food items for kids to receive one free admission ticket. Suggested items include peanut butter, canned fruit and macaroni and cheese. This special offer is limited to 2,500 people and once again, Summerfest suggests that you arrive early due to its popularity. All donations benefit the Hunger Task Force.

Tuesday, July 2 from 12 p.m. to 3 p.m.
Sentry Foods and Dean's Milk & Ice Cream Children's Fest Day with TODAY'S TMJ4

Arrive between 12 p.m. and 3 p.m. and your admission is free! Children's Fest Day includes fun-filled activities such as the Map of Fun and Family Ticket Package giveaway contest. Certain food vendors will also offer a discount on food and beverages.

Wednesday July 3 from 12 p.m. to 3 p.m.
Mountain Dew Day

Present a specially marked Mountain Dew can with the Summerfest offer on the can and receive a one free weekday admission ticket. Limit one per person. Will only apply to the first 2,500 patrons.

Thursday, July 4 from 12 p.m. to 3 p.m.
H.O.G. Day at Summerfest

Own a Harley? Show your valid H.O.G. car to receive free admission to Summerfest. One admission per ticket. H.O.G. members will also have access to the Harley-Davidson Hospitality Deck at the Harley-Davidson Roadhouse Stage from 5 p.m. to 9 p.m. on the same day. Space is limited. Once capacity is reached, members will be admitted on a one out, one in basis.

Thursday, July 4 from 12 p.m. to Midnight
Summerfest Military Appreciation Day

Active-duty military personnel and veterans who present their Military I.D. at any gate will be admitted for free with up to four familiy members as well. MIlwaukee World Festival, Inc. will also host its 5th Annual "Summerfest Salute" to honor U.S. military members and their families.

Friday, July 5 from 12 p.m. to 3 p.m.
Malt-O-Meal Day

Present a receipt from any Wisconsin grocer that specifies the purchase of any two Malt-O-Meal Bag Cereals (10 oz. or larger) to receive one free admission ticket to Summerfest. Receipt must be dated between June 26 and July 5, 2013. This offer is limited to the first 1,500 patrons.

Saturday, July 6 from 12 p.m. to 3 p.m.
Northwestern Mutual "Make a Child Smile" Day

Donate any new or gently used children's books with a $10 minimum value to receive one free admission ticket. All items collected will be donated to the Next Door Foundation's Book for Kids program.

Sunday, July 7 from 12 p.m. to 3 p.m.
Summerfest Fan Appreciation Day

Patrons who arrive between noon and 3 p.m. will be admitted free courtesy of Summerfest! Thanks for 45 years of support!

Special Offers

Wednesday, June 26 from 4 p.m. to 6 p.m.
Summerfest Spirit Day

Wear your favorite Summerfest gear (shirt, hat, etc.) and arrive between 4 p.m. and 6 p.m. to receive one free weekday admission ticket for future use when you check out the #SFLive Lounge and a discount coupon to use at the Summerfest Store to buy 2013 Summerfest gear.

Anyday from 12 p.m. to 3 p.m.
Kapco Kids Tickets - Free for Kids!

All kids, ages 13 and under, get in free with Kapco Kids Tickets from 12 p.m. until 3 p.m. any day of the festival. Tickets will be distributed through various Summerfest partners and Kapco. Tickets must be picked up prior to Summerfest and they will not be available at the gates.

Any weekday from 12 p.m. to 2 p.m.
The Business Journal Power Lunch

Present an original coupon printed in The Business Journal and receive one free admission ticket valid from 12 p.m. to 2 p.m. any weekday.

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