Click here to listen to Newsradio 620 WTMJ's Dan O'Donnell report the latest on the drive to buy Packers' gear after the clinching of the NFC North title.

Before the final whistle even blew on the Packers' 38-7 win over the Oakland Raiders, before the on-field celebrations began, before Newsradio 620 WTMJ's Wayne Larrivee could even announce the NFC North division championship, another game started.

The game to buy Packers' gear.

It's crunch time for Christmas shoppers, and the second the Packers won their first division title since 2004, NFC North Champions gear became, as the team's director of retail operations Kate Hogan put it, "hotter than hot."

Hogan runs the Packers Pro Shop, which was overrun with fans at Lambeau Field looking to buy official NFC North Champions gear after the game ended.

"Just about everything that we have is gone. People were just really excited. Once they warmed up a little bit from the cold, they started whooping it up at the store."

And that trend continued into Monday.

"The store was extremely busy for a day after the game," said Hogan.  "We expect sales to be pretty strong and steady all week.  It has been for several weeks.  People are excited about the Packers and this just gives them one more reason."

But fear not, the Packers Pro Shop received a new shipment Tuesday morning and there's plenty of division championship gear online at www.PackersProShop.com.