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The Back-Story on the Leno-Letterman Super Bowl Ad

By Gene Mueller

Story Created: Feb 8, 2010

Story Updated: Feb 8, 2010

 

       Mystery.

       Intrigue.

       Disguises.

       All were in play as David Letterman gathered Oprah Winfrey and Jay Leno to crack off a hush-hush, uber-secret Super Bowl ad.

       The New York Times has the details.

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