Wisconsin college savings plan expanding marketing

CREATED Dec. 16, 2013

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MADISON, Wis. (AP) -- One year into an arrangement with a new management company, Wisconsin's college savings plan is boasting double-digit returns, some of the lowest management fees in the country, and a quarter-million accounts with more than $3 billion in combined assets.

Directors of the EdVest program are also banking on a law change that makes it possible for more people to make contributions to increase both the amounts given and the number of people who participate.

The Wisconsin State Journal reports Monday that EdVest is also expanding its marketing around the holidays to attract new investors by the Dec. 31 deadline to make tax-deductible contributions for this year.

Those marketing efforts include a new, streamlined website and an "e-Gifting service" to attract contributions around the holidays.