Watch out for Healthcare scams as new law kicks in

CREATED Sep 30, 2013 - UPDATED: Sep 30, 2013

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MADISON - Wisconsin is warning people to be on the look out for potential scammers as the Affordable Care Act starts to go into effect.

The new healthcare exchanges open on Tuesday. Those are marketplaces where people can shop for and purchase healthcare.

There are also licensed professionals who can help people find the right health insurance. Those professionals are called navigators or certified application counselors.

The concern is that people may try to impersonate those navigators.

"You really should go to our website and look to see if that navigator or CAC, as they claim to be, are licensed through the state," said deputy Wisconsin Insurance Commissioner Dan Schwartzer.

Click Here to search for an agent.

You need to be careful because part of the process involves agents collecting personal information like your social security number and bank account numbers.

"That's just an issue of being a smart consumer, doing your homework, and making sure they're legitimate people to be dealing with," Schwartzer said.