Ticket brokers offer alternative way to purchase NCAA tickets

CREATED Mar 17, 2014

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MILWAUKEE -- With Wisconsin and Michigan playing in the NCAA tournament in Milwaukee this week, basketball fans near and far are looking to buy tickets.

As of this morning, there were 100 tickets left through the NCAA. But now comes the process of ticket trading, buying and selling -- that's where ticket brokers like Mike Holzberger come in.
 
At Connections Ticket Service in Whitefish Bay, the phone is ringing non-stop. 
 
"There is less than 100 [tickets left], it's changing as we speak...," Holzberger said.
 
Rather than spending $252 for all three games, which you must do when you buy through the NCAA, Holzberger said ticket brokers can sell you individual game tickets.
 
"You get to chose your seat ...and that seating location is based on price," Holzberger said. "If you want to go to the Badger game, you don't have to pay for the Michigan ticket."
 
With the Badgers playing in Milwaukee, it's hard to determine how high ticket prices will go.
 
"Right now session one tickets are starting around $100, but as I give you that price we're talking essentially about a stock IPO that just happened," Holzberger said. "So that price may be very different from noon to 3 p.m...."
 
One thing is for sure, ticket brokers will be slammed this week.
 
"We're going to be getting a ton of calls," Holzberger said. "It's something that people gravitate to because this is not the type of event that we get every year or every other year. It's every 5 or 6 years."