Third annual Match Day is today

CREATED Mar 13, 2014

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MILWAUKEE -- Donations to charity will go even further during an online fundraising effort Thursday.

Match Day was launched in 2012 to raise awareness about people within the community struggling to meet basic needs.

Donations can be placed at 20 participating groups and will be matched based on the total amount each organization raises today.

Local charity groups hope to surpass last year's total of $2.8 million. Yona Gavino explains.

Watch the video for more.