New Berlin company installs innovative roof
NEW BERLIN - Something is growing on the roof of manufacturing company J.W. Winco, 2815 S. Calhoun Rd.
AUDIO: Click to hear Erik's report on Wisconsin's Afternoon News
The sprawling plant life is part of the company's Green Roof Initiative.
"We want to give back to the community," CFO Mark Winkler explained to me. "We want to prevent storm water run-off. We want to show our dedication to the environment."
The plant, called sedum, is very tolerant.
"Sedum doesn't need a lot of water, which is why it works well on a rooftop," explained Anthony Mayer of Hanging Gardens. "The plant recycles itself. It's self-sustaining."
The green roof will help reduce storm water run-off, among other things.
"A one-inch rain storm (won't produce any run-off)," said Sean Foltz of American Rivers. "This roof is a great example of a forward thinking company."
Winkler is proud to be "reducing the company's carbon footprint."
The initiative is even helping the company generate new business.
"We've had interest from clients who said 'we didn't realize you were so progressive. We want to work with you,'" Winkler said.