Fans, arena not bothered by NCAA's no alcohol policy

CREATED Mar 19, 2014

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MILWAUKEE - When thousands of basketball fans flock to the BMO Harris Bradley Center for the NCAA tournament tomorrow, they'll have a lot of beverage and food options, but they won't be able to buy alcohol.  
 
It's been a long standing policy of the NCAA that no alcohol is sold at tournament events, but fans don't seem to be too bothered by the rule. 
 
"I don't think people get upset.  I think they understand it as we do.  It's just part of the event," said Paul Jansen, VP of the BMO Harris Bradley Center.  
 
People will have plenty of other choices available at the arena.
 
"They're in the building a long time, so we try to give them as many diverse offerings as possible to substitute with specialty beverages, non-alcoholic beverages, and food offerings."
 
The BMO Harris Bradley Center doesn't suffer much either from an economic standpoint. 
 
"When we diversify the product offering, it really does offset any revenue loss you'd think we might see." 
 
There's always concern about people partying before the event, but staff is always on the lookout for that anyway, regardless of the event.