Businesses in Milwaukee win big during NCAA Tournament weekend

CREATED Mar 23, 2014

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MILWAUKEE - The Wisconsin Badgers scored a key victory over the weekend and so did Brew City.

Visitors flew in from Michigan, Oregon, Texas and Utah, among other places, and Milwaukee proved to be a gracious host.

Capacity crowds packed the BMO Harris Bradley Center, and they all needed places to eat, drink, sleep and keep busy before and after game-time.

VISIT Milwaukee estimated an overall economic impact of up to $5 million, including guests at 6,000 hotel rooms.

Even places like Discovery Center - a good walk and ride from hotels and the downtown district - welcomed up to 1,500 people each day of the tournament. That's about double the ticket sales from last weekend.

"We did see some jerseys - especially on the kids," Carrita Riddick, a manager at Discovery World, told TODAY'S TMJ4. "They seemed to show their spirit the loudest here."