Badger fans already preparing for Saturday night’s game
MILWAUKEE - Badger fans are scrambling to prepare for Saturday's game against the Arizona Wildcats.
That means big business for stores that sell Badger gear. Grocery stores have also seen a boost as fans plan for weekend house parties.
Bars and restaurants say they've seen a huge spike in business, especially Thursday night.
Eric Hegwood is the bar manager at BBC Bar & Grill.
"It's up there for sports days, it's definitely one of our highest days ever." Hegwood said referring to Thursday night's game.
They plan on being fully staffed for the hundreds of fans Saturday night.
Some North Avenue bars say they did more business Thursday than St. Patrick's day this year.