Awareness, donations skyrocket after "ice bucket challenge"
MILWAUKEE - The so-called ice bucket challenge started a few weeks ago, but has recently exploded online.
The concept is simple: if you're nominated, you have 24 hours to dump an icy bucket of water on your head, post the video of it on social media, and challenge three other people. If you don't complete the challenge, you have to donate $100 to ALS research.
"It's really exciting because we've never seen so much ALS awareness so quickly," said Lori Banker-Horner, Director of Care Services for the Wisconsin chapter of the ALS Association.
Many famous people have taken part, like Packers quarterback Aaron Rodgers, Brewers Ryan Braun and Jonathan Lucroy, and WTMJ's own Greg Matzek.
"It's just beyond what we could ever imagine."
The viral challenge is raising awareness and donations for ALS research.
"We're seeing more and more people coming to our website, coming to our Facebook page. We're seeing more and more donations coming in," said Banker-Horner.
She's even done the challenge herself.
"It's very cold! I was actually challenged on Monday by our Executive Director and our fundraising team. I had 24 hours to do it, and I did it," laughed Banker-Horner.