Graphic Video Warning

Animal advocacy group asks for public's help

CREATED Feb. 14, 2014

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MILWAUKEE - The group that exposed a graphic video of animal abuse thinks the farm should be held accountable.  To them, lack of oversight, is no excuse.  One company has already stopped buying milk from this farm and the group says, you too, should take a stand against animal cruelty.

The undercover video of cows being kicked, whipped, and stabbed makes Matt Rice sick to his stomach.

He’s the Director of Investigations for Mercy for Animals. A member of the group was hired at Wiese Brothers Farm and recorded the video.

"So far, Wiese Brothers Farm has not been fined, and has not received any criminal charges,” states Rice. “Right now it's just the workers who are being charged."

Four workers have been charged with 11 counts of animal cruelty.

The farm owner has reportedly fired two workers and reassigned a third to duties that didn't involve animals. But it's not enough for Rice.

"So far, we've not gotten any indication that they've taken steps to implement policies that would prevent this type of abuse from happening at its other facilities," remarks Rice.

Frozen pizza brand DiGiorno stopped buying cheese made from milk at the farm. Rice is asking consumers to also take a stand against animal cruelty.

"We’re asking people to go to our website, http://www.sliceofcruelty.com/  and sign the petition calling on DiGiorno to implement policies to prevent this type of cruelty and violence in the future," instructs Rice.

Mercy for Animals does these investigations because they feel consumers have a right to know where their food comes from.