Summerfest Announces New Music Festival

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  • The festival will take place on the Summerfest grounds. Video by wtmj.com

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MILWAUKEE - The Verge Music Festival will now be Milwaukee's first summer event.

The two day fest features alternative and indie rock bands and will take place on four stages at the Summerfest grounds.

No one is more excited than Katie Kostuck. She won a contest to name the event. She says she was inspired by the bands.

"It's on the cusp. It's on the edge. The music isn't Top 40 and it's not underground. It's somewhere in between," she explained.

Headliners will be Weezer, AFI and Three Days Grace.  It will include a number of other bands such as Cold War Kids, Eagles of Death Metal, and Crash Kings.

"To the alternative and indie rock world, these bands are really well known and people will enjoy it," says Bob Babisch, music director for Summerfest.

He explains they get many requests from fans for more alternative rock bands. He found the groups had better availability in early June than during Summerfest's run.

Tickets to Verge are $25 dollars in advance or $35 at the gate. Two day passes sell for $40. With every pass purchased, customers get a free ticket to Summerfest.

The cost is higher than the Big Gig. OnMilwaukee.com music writer Bobby Tanzilo thinks people will pay it. He says this is "a music lover's festival." It'll draw a younger crowd, but one that is passionate about music.

The Verge Music Festival runs June 4th and 5th.