Brookfield: Heavy Snowfall Hurts Business

By Michael George

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BROOKFIELD - Brookfield got hit harder than almost any other place during the daytime hours of Tuesday.

It reached more than seven inches of snow on the ground by early afternoon, and it just kept falling.

It's been a rough day for brookfield businesses, even some you wouldn't expect.

"This is Death Valley," said Jeff Sullivan of Sullivan Jewelers. "There is no comparison, but hopefully tomorrow will be a better day."

Even as the cleanup started, the snow kept on coming.

Tuesday's Snowstorm:
• Snow Levels Rise Toward 10-14" in Milwaukee
• Snow Emergencies
• Schools, Malls Close Early  
• Cedarburg: Snow Great for Festival
• Racine: People Helping People
• Brookfield: Heavy Snowfall Hurts Businesses
• Bay View: Shoveling Over and Over
• By The Lake: Conditions Rapidly Changing 
• Ozaukee County: "A Snow Day"
• Washington County: Conditions Worsen 

 

WTMJ Storm Team 4 Coverage:
• Storm Team 4
• Closings
• Time Saver Traffic
• Live Radar
• Sign up for School Closing Text Alerts
• National Weather Service
• Check Your Flight
• Milw Parking
• Sign up for Milwaukee DPW Snow Emergency Text Alerts
• Pothole Tracker
• Share Photos and Video with YourStory

It was a bad day for many businesses, but for jewelers in particular, today is the worst possible time to be hit by a storm.

Why?

"With a couple days before Valentine's Day, we should have a lot of people in here right now, but with the weather how it is right now, what are you going to do?"

You would think people would be rushing to a place like Panera Bread to get hot soup and a sandwich, but the parking lot was noticeably empty all day.

"This is so obstructing that no one is really making the effort to get out here," explained Morgan Ekern, who works at Panera.