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MILWAUKEE - The nature of this snowstorm is changing quickly by the minute.

Sometimes, the snow is falling at a slow pace, while others, it is moving at a heavy clip onto the roadways, causing white-out conditions.

TODAY'S TMJ4 HD anchor Mike Jacobs saw it first hand traveling through downtown and the east side.

"Talk about rapidly changing conditions: two minutes ago, no snow was falling here near the corner of (East) Brady (Street) and (North) Prospect (Avenue)," explained Jacobs.

"Right now, there is heavy snow falling. Visibility is down to about half a mile, and strong winds coming off the lake, so drifting will be a problem, I'm sure, as the day goes on.

Tuesday's Snowstorm: • Snow Levels Rise Toward 10-14" in Milwaukee • Snow Emergencies • Schools, Malls Close Early   • Cedarburg: Snow Great for Festival • Racine: People Helping People • Brookfield: Heavy Snowfall Hurts Businesses • Bay View: Shoveling Over and Over • By The Lake: Conditions Rapidly Changing  • Ozaukee County: "A Snow Day" • Washington County: Conditions Worsen    WTMJ Storm Team 4 Coverage: • Storm Team 4 • Closings • Time Saver Traffic • Live Radar • Sign up for School Closing Text Alerts • National Weather Service • Check Your Flight • Milw Parking • Sign up for Milwaukee DPW Snow Emergency Text Alerts • Pothole Tracker • Share Photos and Video with YourStory

"As I look down at Lincoln Memorial Drive, it is wet, but looking at Prospect Avenue, it's snowing on the streets. It's certainly passable, but there are some slick spots."

Jacobs saw one of those spots cause a crash before his very eyes.

"Downtown, right on the the east end of Wisconsin Avenue, there was a car that was going southbound on Prospect going down onto Wisconsin Avenue downhill, on slippery streets, and it tried to turn, hit the brakes and it crashed into a parking meter.

"There was no serious damage or injury, but it just goes to point out how rapidly conditions can change."