Donald Driver announces 'Driven to Achieve Awards'

CREATED Apr 23, 2013 - UPDATED: Apr 23, 2013

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MILWAUKEE - Donald Driver may be retired from football but his actions off the field continue to make a difference in Wisconsin.

"It seems like yesterday I was standing at a podium announcing that I was retiring from the National Football League and today I'm excited to announce that we're going to begin launching the Donald Driver Driven to Achieve Awards," Donald Driver told TODAY’S TMJ4’s Jesse Ritka.

Each year, number 80 and Driven to Achieve will recognize eight students, leaders and charities that are having a positive impact and making a difference. Driver says this is the perfect way to give back to the community that’s given him so much.

"Someone gave my mom a chance to have a better life," he explained. "The Green Bay Packers gave me an opportunity to have a better life, and now I look at that and it makes me smile."

But the smiling all-time leading receiver for Green Bay wants to make sure volunteers, mentors and non-profit fundraisers are receiving recognition as well.

"They never get a standing ovation like I do in Lambeau, but I really want to shine the light on those people," Driver said.

Any legal resident of the United States can be nominated, but only two national winners will be awarded. A third winner will be chosen as the “People’s Choice” recipient, voted on by the online community.

But Driver wanted to direct most of the focus to the state where he made his career.

"I know they are heroes of Wisconsin because I have seen them. And now I want everyone else to see them, and give their causes the resources they need to help," he said. "That is what Driven to Achieve [is]."

It's just another way the former Packers player is showing his dedication and devotion to Wisconsin, even after hanging up his jersey.

"I'm not going anywhere," Driver said. "Regardless about me being retired; I'll still be the face of Wisconsin."

Nominees must be legal residents and the chosen winners will “embody leadership, possess a dedication to excellence and will have displayed persistence and tenacity in reaching their organization’s goals.”

Nominations will be accepted year-round only by submission through the Donald Driver Foundation website:

The first Driven to Achieve ceremony will honor the first eight recipients in March, 2014 in Milwaukee.