Milwaukee T-shirt company supporting Boston victims

CREATED Apr 19, 2013

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MILWAUKEE - The support for the victims in Boston is world-wide, and today Milwaukeeans are showing theirs, one T-shirt at a time.

"Boston Strong" t-shirts are selling rapidly, all over the world, benefitting the victims of the marathon bombings. And they're printed right here in Milwaukee.

Todd Richheimer founded the company "Ink to the People" with his brother-in-law Jay Berman.

Here's how it works: You go to the site, design a shirt, set a goal then sell. And that's exactly what these two Emerson college students did with the "Boston Strong" T-shirts.

"He designed the shirt on our site using our design tool and posted his shirt for sale and then started tweeting it and doing everything he needed to do with social media to gain some attention and he's done an amazing job,” Richheimer said.

The goal was 110 shirts and they’ve already sold over 10,000.

Ink to the people donated the first 1,500. The rest can be purchased, with $15 of the $20 sale going directly to the “One Fund Boston", the fund created for the victims of this tragedy.

You can find the T-shirts here.

Melissa McCrady contributed to this story.