Milwaukee emphasizes cool in courting Millennials

CREATED Apr 18, 2013

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MILWAUKEE (AP) -- Thousands of 20-somethings are being courted in Milwaukee this week by businesses and civic groups anxious to harness their talents.

They have been invited to Young Professional Week, a series of nearly two dozen workshops, panel discussions and social events aimed at showcasing the city and encouraging civic involvement.

Will Ruch, CEO of the marketing firm Versant, says such efforts are vital because today's young professionals decide where they want to live and then look for jobs there.

Others say the issue in Milwaukee is a shortage of good jobs.

University of Wisconsin-Milwaukee professor Marc Levine says his research shows many college graduates in the metro area are being forced to take low-skill jobs like bartending or retail sales.