Zucker, Hays to unveil new Wisconsin tourism ad
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David Zucker.
MADISON, Wis. (AP) -- The director and star of the 1980 comedy hit "Airplane!" are flying in to Wisconsin again.
David Zucker and Robert Hays will be in Madison on Monday to unveil a new TV spot promoting the state as a tourism destination.
Their appearance coincides with a statewide conference on tourism.
Zucker directed the commercial last summer on Plum Lake in Sayner.
Hays, best known as the pilot from the film hit, plays a befuddled fisherman in the ad.
It's due to begin running in May in Chicago, Minneapolis-St. Paul, eastern Iowa and Milwaukee.
Gov. Scott Walker and state lawmakers will take part in the three-day tourism conference.
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