Harley-Davidson and Kid Rock to team up for 110th anniversary

CREATED Jan 28, 2013

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MILWAUKEE - Harley-Davidson has announced a partnership with Kid Rock for their 110th anniversary celebration, including a Saturday night performance by the singer over Labor Day weekend 2013.

"The first-of-its-kind partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicks off Feb. 2, 2013, in Kansas City," said the company in a statement. "Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions."

The final stop of the tour will take place Aug. 31, 2013, when Kid Rock hits Milwaukee, Harley-Davidson’s hometown.

"Kid Rock will play a ticketed show at the Marcus Amphitheater, which is located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds)," according to Harley-Davidson.

“What’s not to love about Harley?” said Kid Rock. “They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America – there is NOTHING that screams America like Harley-Davidson.”

Harley-Davidson will also be giving one fan an opportunity win a factory-customized Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock on stage during the 110th Anniversary show in Milwaukee. 

“Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for – freedom, independence, self-expression and the rebel spirit,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “We’re excited to take an unprecedented ride with him during the Rebel Soul tour.”

Harley-Davidson plans to announce ticket sales information for the Kid Rock performance in Milwaukee in the coming weeks, along with additional details related to the 110th Anniversary. Event dates and tickets for Kid Rock’s Rebel Soul concert tour are available at www.ticketmaster.com.

Fans can enter to win the national promotion here beginning Feb. 2. The winner’s VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock.