Girl Scouts introduce instant cookie buying, new flavor

CREATED Jan 15, 2013

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The Girl Scouts of Wisconsin Southest have implemented changes to their cookie program this year.

"When local Girl Scouts begin selling cookies January 27, they will have packages of cookies in hand for the first time ever," said Toni Letizia with the organization. "Rather than placing orders for cookies and waiting a month for delivery, customers can now enjoy instant gratification when their neighborhood Girl Scout brings the annual Cookie Program to their door."

The new selling process is called Direct Sales. It has already been implemented in about 50 other councils across the United States, and according to Letizia, it has been shown to increase sales anywhere from five to 40 percent.

“Participation in the annual Cookie Program gives nearly 20,000 girls across Southeast Wisconsin the opportunity to develop essential life skills such as goal setting, decision-making, money management, business ethics, and people skills,” said GSWISE CEO Christy L. Brown. “We know the new format for the Cookie Program will allow this year’s participants to experience even more success, which will help them build confidence in their abilities.”

The Girl Scouts will also be launching new cookie packaging.

"The updated packages showcase the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls, skills that will last them a lifetime: goal setting, decision making, money management, people skills, and business ethics," said Letizia.

This year, the scouts will also introduce one new flavor: Mango Cremes with Nutrifusion.

The 2013 Girl Scout Cookie Program will start on Jan. 27.