Packers-49ers leads to fans, schools, companies changing plans

CREATED Jan. 8, 2013

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MILWAUKEE - Many people in Wisconsin have cleared the calendars and changed their plans so they can see the Green Bay Packers take on the San Francisco 49ers in the NFL playoffs this Saturday.

Typically, there is no bigger game than one like the Wauwatosa East-Wauwatosa West basketball rivalry game, scheduled for Saturday night.

That is, until the Packers-49ers game was scheduled for the same time.

"I didn't want to have our community make a choice," said Jeff Gabrielsen, the head coach of Wauwatosa West.

"This is a huge community event.  It's our border battle....this was just a huge game.  If we (have) the flexibility to adjust the schedule, I think (it is) almost my obligation to do so."

It's not just fans who are changing their plans.

Businesses are stepping up their game as well.

The Milwaukee Wave indoor soccer team has moved up their game at the U.S. Cellular Arena to 4:00 p.m.

One business is tying in the game for a sweet treat.

In January 2011, the Milwaukee Cupcake Company sweetened the rivalry between the Packers and Chicago Bears in the NFC Championship Game.

"We were doing kind of an online tally who was winning and after a while it just became such a blow out then - but we did sell some Bear cupcakes," said Deborah Gale of the Milwaukee Cupcake Company.

They are making 49ers cupcakes for the first time.

"This weekend should be interesting with the 49ers.  I have no idea how many 49er (fans) are living in the area or visiting."

Want to know what's happening "behind enemy lines?"  Check out NBC Bay Area's coverage of the 49ers.