Part 5: Discover the NBA's 'Reggie White'

CREATED Jan 8, 2013

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MILWAUKEE - This might be the greatest challenge of all for the Bucks, particularly because of the franchise and the city.

To begin with, Milwaukee is not the most happening city when it comes to NBA-preferred nightlife.

We're a beer-guzzling, tavern-enjoying, family-oriented town, not exactly the Beverly Hills or South Beach lifestyle to which NBA players tend to gravitate.

Milwaukee also suffers a geographic disadvantage in a winter sport: cold and snowy.

The Green Bay Packers were seen the exact same way during the 1970's, 80's and early 1990's.

Then, following Ron Wolf, Mike Holmgren and Brett Favre, Reggie White came along.

The African-American Baptist minister went to the town with the smallest percentage of African-Americans living there, the cold Siberian outpost of the NFL, and opened the doors for more free agents and others who made it a point to want to play there.

The Packers became instant contenders and won it all three years after White's arrival.

Even with getting a new arena, a new owner, a new GM and a new coach who can change the culture of the franchise, this could be the hardest nut to crack.  It probably has to be the last step to making Milwaukee a winner in the NBA.

But if the Bucks find that basketball Reggie White who appreciates what a culture-changed franchise can do, it could be the final puzzle piece to turning the Bucks from perennial NBA castaway to perennial NBA contender.