Business at Cedarburg store doing better than others

CREATED Dec 26, 2012

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Local stores are adding up sales this holiday season

Dominic Petri and his wife started Little Bean Boutique in Cedarburg just seven weeks ago.

Dominic Petri, Little Bean Boutique: " Business was great for us."

What better season to open than the busiest shopping season of the year. But Petri was well aware of the sales projections. "Perhaps people were holding back a bit, but for the most part I think we're over the rough spots."

Some retail analysts say holiday sales haven't lived up to expectations. But the president of the National Retail Federation told CNBC Wednesday he's expecting a 4.1 % increase. That's still down from last year's 5.6 % growth.

Isa Gagarian said she spent less this year. The visual artist chose to make more gifts than shop for them.

Isa Gagarian, shopper: "Everyone's having a hard time with the economy and I think if you make a gift it means a lot more than buying one."

John Lillegren owns Amy's Candy Kitchen. They've been in business for 16 years and says this season was his best ever. He thinks part of the appeal is his low price point. Candy doesn't cost as much as other gifts, but it doesn't mean sacrificing quality especially when it's close to home.

John Lillegran: "When recessions like this have happened in the past, people kind of pull their wings in, stay more local, don't drive as far."