TODAY'S TMJ4 hosts phone bank, collections for Food 4 the Holidays

CREATED Dec 18, 2012

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Help TODAY'S TMJ4's "Food 4 the Holidays" campaign assist Feeding America in raising one million meals this holiday season!  Call with donations until 6:30 p.m. Tuesday at 414-967-5417 or 888-363-0023.

MILWAUKEE - TODAY'S TMJ4 is assisting an effort to provide a million meals for the poor and hungry in Southeastern Wisconsin.

Volunteers here are staffing our Food 4 the Holidays phone bank and taking collections at our 720 East Capitol Drive studios to raise money and food donations through Feeding America.

"Starting at noon, people can drive through at the front of the station and drop off their donation, either food or money," said Gina Styer of Feeding America on "Live at Daybreak."

They can make their dropoffs until 6:30 p.m. Tuesday.  People who donate may find special celebrities from our area, including TODAY'S TMJ4 personalities and the famous Racing Sausages from the Milwaukee Brewers, taking those donations.

If people can't make it to the station, they can call their donation in at 414-967-5417 or 888-363-0023, also until 6:30 p.m. Tuesday.

Styer says Milwaukee is to be commended for the region's generosity, but there's still a way to go to meet the needs of those Feeding America serves.

"We live in a very generous community.  We're at about 75 percent of our goal right now.  We have a bit of a ways to go with a week until Christmas.  We're hoping that generosity continues."

Styer also explained why a monetary donation provides more assistance than a food donation.

"We never want to turn away donations, so we'll take either food or money, but we can do a lot more with the money," said Styer. 

"For every dollar donated, we can provide five meals.  That $20 donation, $30 donation, is really going to multiply.  We give you a lot of bang for your buck.'

That bang has to go a long way because of the greater need in these tough economic times.

"We've seen a 33 percent increase in demand in the last two years.  A lot of families that are utilizing the pantries are people that have to use these services more long term, feeling the lasting effects of the recession."