Summerfest prepares for intense heat

CREATED Jun. 26, 2012 - UPDATED: Jun. 27, 2012

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MILWAUKEE - Intense heat moves in just in time for the start of Summerfest.

But the Big Gig has big plans to keep you safe.

Organizers told TODAY'S TMJ4 that fans heading to Summerfest will have plenty of options to keep cool, including relaxed rules during heat advisories.

The always popular splash pad will be in place.  And they're adding extra misters Wednesday.

"So we'll have a misting cooling station at the north gate, south gate, and at the mid-gate to try and help keep patrons cool," explained John Boler, VP of Sales and Marketing for Summerfest.

Those who prefer to stay dry can find shade at the new BMO Harris Pavilion or JoJo's Martini Lounge.

If that doesn't do the trick -- get a shot of air conditioning inside the Columbia St. Mary's cool down lounge.

Since the National Weather Service has issued a heat advisory for Thursday, they'll will relax their carry-in rules for water during the time of the advisory.

"Which will now include the ability to bring in an enclosed, unopened clear bottle of water, along with CamelBak, which are wearable hydration packs and collapsible water bottles," said Boler.  "Those collapsible water bottles just need to be empty walking in."

Boler said they will even have a couple air conditioned buses on hand to bring onto the grounds for people to seek relief in, should they need it.

Organizers will post updates about the water bottle policy on the homepage of the Summerfest's website.