Packers-Bears: Food Stores Get Big Boost

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MILWAUKEE - It's not just bars and restaurants in Wisconsin that will get a big boost in business during the NFC Championship game. 

Grocery stores will see a big spike from people looking to celebrate at home. 

Roundy's Spokesperson Vivian King says the Packers being in the playoffs is, businesswise, like a second Christmas celebration.

"This is just sort of an extra boost that is fun for everyone, and fun for our business as well," said King.

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Grocery stores are gearing up to be jammed this weekend with Packers snackers.

"They want in on last minute items, whether it be food, snacks, drinks."

At Roundy's stores like Pick N Save, the hottest seller for Packers parties is beer. 

But the list of items that'll be flying out the doors goes on and on.

"Soda is our number two seller, potato chips and other snacks following at number three.  Of course, you have to have brats here in Wisconsin. Brats and hot dogs are our fourth largest seller around this time."

Adding to the festivities, employees at Roundy's stores are being urged to wear Green and Gold and yes, even Blue and Orange if that's what they're in to.