Today, some answers to some good questions from the e-mailbag...
"Why do you allow liberals to run their anti-Walker commercials on your station?" Because they bought them.
"Why do you let conservatives air their pro-Walker ads on your station?" Because they bought them.
"Aren't talk shows required to present both sides of the issues?" No, there is no such requirement. Our talk shows clearly reflect the views of our hosts. Whether you agree or disagree with our hosts, at least you know exactly where they're coming from.
"Do you always agree with what your talk hosts are saying?" I get this question a lot. It's really irrelevant whether I personally agree or disagree with the views of our hosts. I find myself agreeing with them some of the time, and taking exception some of the time. Like a lot of listeners, I try to listen to a variety of viewpoints, including those expressed on our stations, and make up my own mind. But our programming decisions have nothing to do with the personal views of anyone in management. We base them on what will be most successful in the radio and TV market.
"How do you know whether your programs are successful?" Good question. We use various tools to determine how we're doing, including ratings data, research, feedback from viewers and listeners, advertising sales and our own judgment. For example, the ratings for WTMJ Radio this year have been near historic levels. In fact, WTMJ was one of the highest-rated stations in the country for several months this year, even when we take out our very popular baseball and football play-by-play broadcasts.
A final thought as the year comes to an end: thank you for listening to and watching our stations. I appreciate the feedback I get from viewers and listeners during the year. Your compliments and criticisms are helpful.
On behalf of our talented team of broadcasters here at Radio City, best wishes for a Happy New Year!