It's not uncommon for casinos to send out mailers to customers offering them inducements to come and gamble. Typically, the value of the inducement is based on how big a gambler a person is. The bigger the gambler, the better the comp!
The Hollywood Casino at the Penn National Race Course intended to send out a mailer to 1000 of it's best customers. The mailer offered these customers $100 in free slot machine play each week from Deember 1 through January 4, plus two passes to the casino restaurant. Due to an error at the direct mailing company however, the offer went to 55,000 people (instead of 1000).
To honor this offer for 55,000 people could cost the casino up to $29 million.
As a compromise, the casino says that it is willing to give anyone who received the mailer $100 in slot credits and two free passes to the buffet. Many recipients aren't satisfied with the casino's offer.
Later today we'll discuss what obligation the casino should have, if any, to the people who received the flyer?
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