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The Cold Filtered Ramblings of Gene Mueller

The Famous Get...Famous-er?

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         Madonna.

 

        Read the name, and a picture no doubt came into your mind.

 

       Singer.      Actress.     Sex symbol.

 

       And, if it hasn't already sunk in, businessperson extraordinaire.

 

       Last week's news about her history-making mega-deal with LiveNation probably made a lot of eyes glaze over--unless Madonna is doing something musically new or culturally provocative, she gets tuned out.        She set the bar fairly high when it comes to getting noticed, and something as supposedly mundane as a new recording contract doesn't come close to measuring up.

 

       Until now.

 

       The LiveNation deal is another watershed moment in the rapidly changing music-delivery system--the way you and I will get the songs we love and access to the artists who sing them.     I use the words "music-delivery system" by choice, since going to a "record store" to buy an "LP" is going the way of riding to the "blacksmith" to get your "horse shooed".

 

        The Chicago Tribune's Greg Kot explains it all much more eloquently than I possibly could.      Suffice it to say, the cash cows like Madonna will continue to rake in the green stuff, while the lesser-knowns and the fledgling artists will have to find their own way to fame, although the new landscape seems to give them many more opportunities than the old system in which record labels made or broke bands.

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