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The Cold Filtered Ramblings of Gene Mueller

Let's Run That Kid's Name Past A Focus Group....

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        We all want what's best for our kids...starting with the right name.

        While most of us seem perfectly fine choosing one the old fashioned way, others feel compelled to bring in experts--consultants, marketing people, pollsters, soothsayers--before making the call.

        The Wall Street Journal goes in-depth on the new name games--and probably will make you feel better about how you picked your kid's name...especially the part about not spending any money along the way.

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