skip to nav skip to content


The Cold Filtered Ramblings of Gene Mueller

Happy Birthday TaB

  • Print


Can't remember my last swallow of TaB, but I'll never forget this commercial.



Yep, that left a mark.

TaB turns 50 years old this May 1st.  It was Coca-Cola's first try at a low calorie beverage--Diet Rite was it's only competition at the time--and still has a small if devoted fan base.   My encounters with the one-calorie beverage are few and unremarkable   I recall it tasting rather, well, bad.   

TaB came in a pink can, long before that color was fashionable.



Apparently, it still does.

A web story I found on says Coke makes about three million cases of TaB a year--a piddling amount, compared how much of its other brands it cranks out.   

Amazing amid all those brands plus stylish waters, energy drinks and Gatorade knockoffs that TaB is still surviving.   Especially when you consider the taste.

To those who love it, though, there's apparently nothing like TaB.   

Except for the can, which is what I remember it tasting like.


This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Upcoming games on WTMJ

Sunday, August 2
Cubs at Brewers, 12:35 p.m.

Monday, August 3
Padres at Brewers, 6:35 p.m.

Tuesday, August 4
Padres at Brewers, 6:35 p.m.

Milwaukee, WI

Broken Clouds
Broken Clouds
WSW at 12 mph

Submit photos to:
Hits   Country   Variety   Alternative
Totally 80's   Revelation   Summerfest   Rock


620 WTMJ