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The Cold Filtered Ramblings of Gene Mueller

Who killed Twinkie The Kid and the Ding Dong? Ho Ho Ho, it's not who you think

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Fingers point as Hostess goes the way of American Motors and Braniff.

It's the unions, say some, who didn't give enough back as beleaguered management tried to right a sinking fiscal ship.

It's management that piddled and diddled and fattened itself up as the company swirled around the bowl.

Some even blame us, the consumers, for not downing enough cream-filled snacks under the guise that our tastes have changed and that we now pine for healthier options.

That last one is the biggest whopper of all, and I use the word "whopper" by choice.  A look at American waistlines proves we're hardly choosing Euell Gibbons over Twinkie The Kid.


A Los Angeles Times business columnist who I've been tracking lately scores the final points of the Hostess blame game, spreading out the shame and affixing the goat horns on multiple folks.  As is usually the case in such affairs, it's not as easy as some would have you think.


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