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Charlie Sykes: Sykes Writes

THE OBMANISTAS TAKE ON... RADIO RATINGS

By Charlie Sykes

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Weird, but actually ominous.

In what appears to be the first stage of a broader, Chavez-style crackdown against talk radio and its audience success, Obama's FCC has taken an official step toward eliminating (or, at best, manipulating) an electronic ratings system his supporters consider "racist".

Using a pager-like device, Arbitron's Portable People Meter (PPM) provides the first truly accurate system for measuring radio listening. Because it is passive, rather than requiring a diary to be manually maintained, opportunities for cheating have virtually been eliminated.

That means stations with small but particularly loyal followings, such as hip-hop outlets, no longer wrongly benefit from distorted record-keeping meant to reward certain FM personalities. In many cases, other formats (especially conservative talk radio) are now experiencing a more accurate reflection of their listenership, leading to improved results.

In addition, the Reverend Al Sharpton's liberal talk show has apparently been hurt by PPM's implementation.

 

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  1. steveegg - May 19, 2009 6:56 AM

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    I'm shocked, SHOCKED that there "appears" to be an overlap between the party of vote fraud and the perpetrators of ratings fraud, and that one watches out for the other's interests.

  2. Soso - May 19, 2009 7:31 AM

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    I consider it completely unimportant who will vote, or how; but what is extraordinarily important is this —- who will count the votes, and how.

  3. Dragondazin - May 19, 2009 7:58 PM

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    You know it has to be legit if al sharpton is against it. When does this administrations B.S. end??

  4. KT - May 19, 2009 9:29 PM

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    Coming soon to all radio stations: government-enforced socialist propaganda.

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